New study presents new way to observe rate at which culture changes.
Modern human culture seems to evolve at a dizzying rate. Changes in the media we consume and technology we use often far outstrip our ability to keep up. But there have been few attempts to actually measure this phenomenon.
“All we have is this sense that culture evolves really quickly, but relative to what?” said Armand Leroi, an evolutionary biologist at Imperial College London. Read more in Inside Science.