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Home » choice blindness

choice blindness

Researchers track eye movements to sway moral decisions

Brian Owens · March 16, 2015 ·

Altering the timing of a decision on the basis of gaze manipulates choices. People asked to choose between two written moral statements tend to glance more often towards the option they favour, experimental psychologists say. More surprisingly, the scientists also claim it’s possible to influence a moral choice: asking for an immediate decision as soon […]

You don’t always know what you’re saying

Brian Owens · May 2, 2014 ·

People’s conscious awareness of their speech often comes after they’ve spoken, not before. If you think you know what you just said, think again. People can be tricked into believing they have just said something they did not, researchers report this week. The dominant model of how speech works is that it is planned in […]

Magic trick transforms conservatives into liberals

Brian Owens · April 10, 2013 ·

‘Choice blindness’ can induce voters to reverse their party loyalty. When US presidential candidate Mitt Romney said last year that he was not even going to try to reach 47% of the US electorate, and that he would focus on the 5–10% thought to be floating voters, he was articulating a commonly held opinion: that […]

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