‘Choice blindness’ can induce voters to reverse their party loyalty. When US presidential candidate Mitt Romney said last year that he was not even going to try to reach 47% of the US electorate, and that he would focus on the 5–10% thought to be floating voters, he was articulating a commonly held opinion: that […]
psychology
Slow science
The world’s longest-running experiments remind us that science is a marathon, not a sprint. Although science is a long-term pursuit, research is often practised over short timescales: a discrete experiment or a self-contained project constrained by the length of a funding cycle. But some investigations cannot be rushed. To study human lifespans or the roiling […]